The Diamond Insight Report 2021 – De Beers Group

Bruce Cleaver, CEO, De Beers Group. The 2021 Diamond Insight Report looks at the topic of sustainability in the diamond sector, focusing on the current situation and how it is expected to shape the industry's future. It discusses how sustainability considerations are influencing consumer purchase behaviours when it comes to natural diamonds ...

Diamond Jewellery | Luxury Jewellery | De Beers UK

De Beers is known for creating the finest diamond jewellery. Discover our iconic engagement and wedding rings, diamond earrings and other luxury jewellery.

De Beers Group

From Earth to Heirloom. Every De Beers Group diamond goes on an incredible journey. Discover More. Nature's Miracles. Billions of years old, diamonds are one of nature's rarest and most beautiful gifts. Discover More. Explore The Group. Small …

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Diamond Jewelry | Luxury Jewelry | De Beers US

De Beers is known for creating the finest diamond jewelry. Discover our iconic engagement and wedding rings, diamond earrings and other luxury jewelry.

How Does De Beers Control the Diamond Market?

 · De Beers faced a two-fold challenge when it sought to establish a profitable international diamond market: one, people don't need diamonds, and two, they are not all that scarce. Painite, Alexandrite, Jadeite, Red Beryl, Black Opal, and Taaffeite, for example, are much more rare. De Beers sought to "invent" the diamond.

DeBeers's Diamond Dilemma - MIT Sloan School of …

 · DEBEERS'S DIAMOND DILEMMA David McAdams and Cate Reavis January 7, 2008 3 surface bonded into a cubic structure.4 Due to their heterogeneity, unlike gold or silver, diamonds were not considered a commodity.

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De Beers: The Largest Diamond Mining …

 · De Beers Group is a global corporation that deals in diamond exploration, mining, and trading. The London-based company boasts a history spanning over a century and has a presence in over 35 countries. However, …

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Our Diamonds | Forevermark

Each De Beers Forevermark diamond receives the unique, De Beers Forevermark inscription, proof that it has been cared for along its journey. They are available at over 2000 jeweller locations worldwide. DeBeers Forevermark diamonds connect individuals to the wonder of nature, to the past and the future, and symbolise the joy and meaning of ...

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A Brief History of De Beers - Paul Zimnisky

 · A Brief History of De Beers. De Beers market share stood at over 80% as recently as the late-1990's however a series of events over the next 25 years led to the erosion of perhaps the most famous monopoly in modern history. Today, De Beers no longer has the grasp it once did and now diamond market fundamentals are influenced by forces outside ...

De Beers returns diamond sights to Gaborone as travel ...

 · De Beers returns diamond sights to Gaborone as travel opens up. GABORONE, Feb 24 (Reuters) - De Beers is bringing its sales activities back to Botswana's capital Gaborone, it said on Thursday, almost two years after the COVID-19 pandemic forced them to be held in cities including Antwerp and Dubai. The Anglo American subsidiary had moved its ...

A Diamond is Forever – De Beers Group

A Diamond Is Forever. Discover the meaning behind one of the most famous advertising slogans in history. The Origin of the Meaning of Diamonds. Diamonds have long been one of nature's most revered creations. Since the dawn of humanity their beauty, strength and resilience have enchanted people the world over.

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De Beers: The rise and the fall of a diamond monopoly

 · Invading Japan was a challenge because marriage in its culture was more of a kingdom expansion than a romantic affair. Hence, selling diamonds as a symbol of love was impossible. But De Beers was insistent. Little by little, through advertising and harnessing the country's growing love for anything Western, the corporation successfully built a diamond …

Diamond Rings | Gold rings for women | De Beers DE

Underpinned by our heritage, our curated collection of ethically sourced natural diamond rings each have their own story to tell. Whether given with intent – from promise rings to eternity rings – or expressive of individual spirit, a De Beers diamond ring ensures enduring style that can be enjoyed for generations to come.

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 · Israel Diamond Institute Group of Companies (IDI) Moti Ganz De Beers Group() Gareth Penny Diamond Trading Company (DTC) Varda Shine Diamond Town Hall Meeting。. ...

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De Beers and the Diamond Industry

 · De Beers – Rulers of the Diamond Industry The Rise and Fall of a Monopoly William Yu. A Brief Overview of the Diamond Industry • Diamond market is estimated to be $30B / year • Diamonds have no practical use to the normal person – Jewelry diamonds would be worth $2-30 if …

About Us – De Beers Group

De Beers Group is the world's leading diamond company, with expertise in diamond exploration, mining, grading, marketing and retail. Together with our joint venture partners, we employ more than 20,000 people across the global diamond pipeline, with many of these people in our source countries of Botswana, Canada, Namibia and South Africa.

De Beers Institute of Diamonds

World Leading Grading. Diamond grading combining expertise with innovative technology for the most reliable results. Find out more. Testing you can trust. Ground-breaking synthetic detection services using advanced technology to protect consumer confidence in the diamond industry. Find out more. Pioneering Instruments.

Home | De Beers Group Institute of Diamonds

De Beers has a unique position in the world of diamonds through our involvement in every stage of the diamond pipeline; from exploration and mining through to the sale of diamond jewellery. We have called upon the experts in each of these …

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Home | De Beers Group Institute of Diamonds

De Beers has conducted internal education for decades, sharing its unrivalled experience across the diamond pipeline. We have now brought together some of our best courses and added Education to the range of services provided by the IIDGR.

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The Engagement Ring Story: How De Beers …

 · De Beers' 80-year stronghold on the diamond industry was one of the most impressive and fascinating in history. Let's take a critical look at how the company used marketing to create and manipulate demand for diamonds from …

World of Diamonds – De Beers Group

The youngest is 720 million years old, that's around half a billion years older than the very first dinosaur. Most diamonds were formed 125km-200km below the earth's surface. That's up to 20 times deeper than the height of Mount Everest. Diamond formation took place at temperatures of 900-1,300°C, under 45-60 KBar of pressure.